Employ to Empower Website Redesign

Design Process

Initial Analysis

I started by analyzing the existing sitemap, identifying what needed to change, and deciding what should be kept or discarded. This allowed me to create a more efficient and streamlined sitemap that aligned with ETE’s goals.

Competitor Analysis

I conducted a thorough analysis of competitors, including organizations like United Way BC, Freedom Service Dogs, and Doctors Without Borders. This helped identify industry standards and innovative ideas that could be incorporated into ETE’s redesign.

Interviews/Identify Focus

I interviewed key stakeholders at ETE, including the CEO, Marketing Lead, and other team members. The focus was on understanding their goals for the website, such as increasing participant enrollment, boosting business partnerships, and clarifying the organization’s mission.

How Might We’s

I facilitated brainstorming sessions to generate ideas for each aspect of the redesign, from general page layouts to specific design elements like cursor animations.

Ideation/Solutions

I developed high-level concepts for each page and its components, ensuring that the design would meet the identified goals.

Designing/Implementation

The design process involved creating detailed wireframes in Figma, which were then implemented in WordPress. This phase was particularly challenging as it required balancing both design and development within a tight 9-week timeframe.

Final Design

The final design was thoroughly reviewed and fine-tuned to ensure it met the expectations of all stakeholders. Although the website is pending launch, the wireframes and design prototypes have been completed and approved.